| 000 | 00613nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20140623213001.0 | ||
| 008 | 140120b2008 mex spa | ||
| 020 | _a978-970-26-1289-6 | ||
| 040 | _cBMC | ||
| 082 | _a338.52 | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_912127 _aGoñi Ávila, Niria |
|
| 245 | 1 | 3 |
_aEl precio _b: variable clave en marketing _cNiria Goñi Avila |
| 260 |
_aNaucalpan de Juárez (México) [etc.] _bPearson Educación _c2008 |
||
| 300 |
_aXIII, 193 p. _c24 cm |
||
| 504 | _aBibliografía: p. 192-193 | ||
| 650 | 2 | 4 |
_93561 _aPrecios |
| 650 | 2 | 4 |
_93991 _aMarketing |
| 942 |
_2ddc _cBK |
||
| 999 |
_c6139 _d6139 |
||